a teardown of a Samsung SER-6500 electronic cash register
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CLIENT: FORD F-150 AGENCY: YOUNG&RUBICAM STORY: “Most pick-up trucks had beds that weren’t bolted to the chassis. Ours beds were. Nothing like a solid demonstration to get the blood going and the wallets out. Number one selling vehicle in Canada that year.” WHO DID WHAT: ART DIRECTOR: Gary Holme, WRITER: Chris McGroarty, CREATIVE DIRECTOR: Gary Holme, Chris McGroarty, DIRECTOR/DP: Steve Gordon